Do You Need an Email Deliverability Audit? Let’s Find Out.
Are your emails getting lost in spam? Are you getting opens and clicks? Or perhaps you feel something is just not right. It’s possible that you may need to conduct an email deliverability audit. Let’s get to it. In the article you’ll learn: Hopefully investing a few minutes of your time now will pay dividends […]
Email List Hygiene Best Practices Guide: From DIY to Done-for-You
If you’ve been finding it more challenging to hit the inbox consistently, you’re not alone. Spam filters have become increasingly sensitive in recent years. Mailbox providers, like Gmail and Outlook, have been deploying sophisticated machine learning algorithms that are adept at interpreting signals that may indicate whether people want to read your emails, or not. […]
Your Guide to Bulletproof Inbox Placement Testing
Why is inbox placement testing important? With mailbox providers blocking 10 million emails every 60 seconds, it’s no surprise that they have implemented aggressive filtering measures in order to protect their users. As a result, legitimate senders need sophisticated deliverability tools (and a practice regular email list hygiene) to help them land in the inbox and […]
How and Why to Implement BIMI
As email sending volumes continue to increase, email deliverability experts know that they’ll have to work long and hard to make sure that inboxes are getting our clients’ messages. One way we’ve already seen this play out is the creation of BIMI. With a relatively quick adoption rate, BIMI is fast becoming a standard authentication protocol that relies […]
How to Keep Your Email List Healthy, According to Deliverability Experts
We are coming up fast on the holidays, but it is worth putting some time aside to ensure you are on the right track with your email marketing goals for 2023. A healthy email list is one of the most important aspects of any email marketing strategy. A healthy email list ensures that you only […]